“Purposeful storytelling isn’t show business, it’s good business.”
–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator
Stories are the best way to communicate purpose and journey of your business.
That is why, when it comes to emphasizing a point, creating cultures and building a legacy – leaders use stories.
This workshop will help you leverage business storytelling:
“No tribal Chief or Elder has ever handed out statistical reports, charts, graphs or lists of facts to explain where the group is headed or what it must do.”
Peg Neuhauser, author & business consultant
This is how we have evolved – as Storytelling Animals.
Leaders understand that only way to make a message timeless, and relevant is to use stories.
That is why, when it comes to getting audience on board, inspire action, put across values a firm stands for, leaders use the power of stories.
It is no coincidence that all great leaders are also great storytellers.
This workshop will help you to lead with stories:
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, author, entrepreneur, marketer, and public speaker
Amidst the brand stories that exist, the better one always wins. Ensure that brand story and consumer aspirations are aligned in every aspect of your marketing strategy. Brand storytelling will help your marketing teams articulate and tell their brand story better by empowering them with the art of storytelling.
“There is no greater power on this earth than story.” ― Libba Bray, author
Start-ups are a challenging environment because everything is in the state of change,
but stories should not be.
Whether it is communicating your purpose to your team, setting cultural forms right, or looking into the future – Stories can do what numbers cannot: move people.