Business Story Telling

Business Storytelling

“Purposeful storytelling isn’t show business, it’s good business.”

–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator

Stories are the best way to communicate purpose and journey of your business.

That is why, when it comes to emphasizing a point, creating cultures and building a legacy – leaders use stories.

This workshop will help you leverage business storytelling:

  • Why We love Storytelling? – Inside the brain and culture.
  • What makes a Story? – The Structure, Characters and Flow.
  • How to design and tell stories using data and numbers – The Simplification Principle.
  • Build your story bank so that you can tell the right story at the right time
  • Finding your Voice, connecting with your audience and delivering a message that stays.

Leading with Stories

“No tribal Chief or Elder has ever handed out statistical reports, charts, graphs or lists of facts to explain where the group is headed or what it must do.”
Peg Neuhauser, author & business consultant

This is how we have evolved – as Storytelling Animals.
Leaders understand that only way to make a message timeless, and relevant is to use stories.
That is why, when it comes to getting audience on board, inspire action, put across values a firm stands for, leaders use the power of stories.
It is no coincidence that all great leaders are also great storytellers.

This workshop will help you to lead with stories:

  • Why We love Storytelling? – Inside the brain and culture.
  • What makes a Story? – The Structure, Characters and Flow.
  • Learning from world’s most loved business storytellers – 3 Principles of Storytelling.
  • Build your story bank so that you can tell the right story at the right time
  • Finding your Voice, connecting with your audience and delivering a message that stays.
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Brand Storytelling

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, author, entrepreneur, marketer, and public speaker

Amidst the brand stories that exist, the better one always wins. Ensure that brand story and consumer aspirations are aligned in every aspect of your marketing strategy. Brand storytelling will help your marketing teams articulate and tell their brand story better by empowering them with the art of storytelling.

  • Understanding their audience and their triggers.
  • Designing Stories, forming structures and leveraging patterns
  • Developing your brand story
  • The Secret behind making content that connects.
  • Finding your medium.

Storytelling for Start-ups

“There is no greater power on this earth than story.” ― Libba Bray, author

Start-ups are a challenging environment because everything is in the state of change,
but stories should not be.
Whether it is communicating your purpose to your team, setting cultural forms right, or looking into the future – Stories can do what numbers cannot: move people.

  • Designing Stories, forming structures and leveraging patterns
  • Drawing inspiration from your heroes.
  • The Secret behind making content that connects.
  • Finding your medium.