ABOUT US

On a mission to set a benchmark of innovation, trust, and efficiency in media and events, ‘The Brand Story’ is an end-to-end Media and Event Services company. TBS services have been custom designed and evolving to help brands reach their customers and strengthen their identity includes targeted media coverage across platforms, content creation for TV and other media platforms.
“The idea behind launching TBS Media was to fill the gap brands face in sharing their stories. The TBS vision is to lead the way to celebrate brand stories by providing companies with bespoke and impactful media and event solutions.”
Our service offerings consist of Media Buying and Events: With over 40+ years of cumulative media management experience, TBS' Media Buying arm caters to the brands seeking to reach their customers (existing and potential) leveraging the power of targeted and planned use of media. Our Media Buying Service helps clients access prime slots in Print, Digital, TV, and on-site media.

TEAM

abhay kaushik (1)

Abhay Kaushik

Director and Editor-In-Chief
siddhesh pathre (1)

Siddhesh Pathre

Principal Partner
hemant sharma image (1)

Hemant Sharma

Chief Content Officer
raushan kumar

Raushan Kumar

Corporate Communications

SERVICES

Story-centric multi-platform media solutions including TV, print media and digital releases, including Elite Brands a special feature for extensive and targeted brand story sharing on digital media.
Our Award Series includes India’s Most Admirable Brands (telecast partner: NDTV Profit Prime), India’s Most Admirable Workplace & Elite Brands.
Our Events and Conclaves offering includes Indian Brand & Leadership Conclave featuring India’s Top Mind & Leading Brands of India, and I.CAN: A Cancer awareness programme.
The Brand Story offers Story services, Culture workshops and resources to help you take your brand and culture to the next level.

TBS in Media

raushan kumar

Raushan Kumar

Corporate Communications

Raushan leads the Corporate Communications team at The Brand Story, where he is responsible for client communication. Raushan works closely with our client servicing and branding team.
Raushan also serves as a Director at Speak Desk Private Limited.

Raushan holds a Postgraduation in Marketing from the Asian Business School.

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Hemant Sharma

Chief Content Officer

Hemant is the Chief Content Officer at The Brand Story. Hemant leads the Content and Publishing team at the Brand Story, coordinating closely with the editorial and social media teams at The Brand Story.

Prior to joining The Brand Story, Hemant has worked with Thapar University’s LM Thapar Business School as a Research Associate and as a Lecturer taking courses in data science and Business Strategy for close to a decade.

Hemant holds graduation in Physics from University of Delhi, and Postgraduation in Marketing from the Institute of Public Enterprise, Hyderabad.
He is a self-learner with certifications in content and social media planning from the University of California (Davis) and HubSpot Academy. Hemant is a trained Storyteller, and conducts Brand Stories and Culture Stories Workshops for companies.

siddhesh pathre (1)

Siddhesh Pathre

Principal Partner

Siddhesh Pathre is a Principal Partner at The Brand Story. Siddhesh leads the Events and Client Experience teams at The Brand Story. Additionally, Siddhesh works very closely with Sales and Market Intelligence teams at the Brand Story.

Prior to joining The Brand Story, Siddhesh has worked and led projects atThe Economic Times, where he was a Project lead, and with Infocom Network Limited,JP Morgan Chase, and 360 Degree (Times of India’s Event Company).

Siddhesh holds a Post-graduation in Management from Indian Institute of Planning and Management, graduation from Mumbai University, and a diploma in Event Management and Planning from National Institute of Event Management.

abhay kaushik (1)

Abhay Kaushik

Director and Editor-In-Chief

Abhay is Director and Editor-in-Chief at The Brand Story. Abhay leads the media division at The Brand Story. Additionally, he works closely with the Content, Editorial, and Strategic Partnership teams.
Prior to founding The Brand Story, Abhay has worked with ITV News Network (India News, NEWSX, Sunday Guardian, Aaj Samaaj), as part of their core marketing and media planning teams, and with All India Management Association (AIMA), where he was an Assistant Director.
With extensive experience in media planning, buying and consulting industry, Abhay has a knack for helping his clients get the best media spots and coverage.
Under Abhay’s leadership, The Brand Story has grown from being a start-up to boosting an esteemed client list of 50+ clients including segment leads. (list of clients)

Abhay holds Post-graduation in Marketing Management from IMI Belgium.