Tata Shaktee gets recognized as India’s Iconic Brand at the Indian Brand and Leadership Conclave 2022 organized by The Brand Story.
TBS Media – The Brand Story organised the Indian Brand and Leadership Conclave 2022, a congregation of India’s best brands to recognize those that have done remarkable work in their respective industry. The 2022 edition focused primarily on business leadership challenges and also recognized brands that overcame these challenges innovatively and inclusively. TBS Media – The Brand Story is one of India’s top brand rating companies that showcase the unique stories of brands that propel the country’s growth. Tata Shaktee was recognized as India’s Iconic Brand at the Indian Brand and Leadership Conclave 2022.
A leading brand in the roofing industry, Tata Shaktee is a brand renowned for its durable products, premium quality, price transparency, and a robust channel network. It is a flagship brand by Tata Steel in the field of galvanized corrugated sheets. Launched in the year 2000, this brand completed 17 years of its journey very recently. Over so many years, Tata Steel has altered the landscape of the roofing industry in India. The company has been a pioneer in the field of manufacturing superior quality Tata Shaktee Galavanised Corrugated sheets. They are manufactured with world-class technical expertise and are stronger and long-lasting as compared to any other GC sheets.
There are many reasons that make TATA Shaktee the market leader in the steel roofing segment of India. The TATA Shaktee GC Sheets are not just made of virgin steel processed at TATA Steel’s state-of-the-art cold rolling mill but they also have a uniform Zinc coating on them which gives them the required strength in fighting the weather and lasting for a long time. Living up nicely to the company’s assurance of good quality and trustworthy products, the GC sheets are manufactured to ensure that the parameters of thickness, length, width, and Zinc coating are ensured as per the specified requirements. They offer a lot more value for money and are also the best choice for anyone looking for a product that continues performing year after year.
One of the most recognizable things about the brand is that it lives with pride. Some of the products and services that it offers include Tata Shaktee Standard GC Sheets, Tata Shaktee Wide GC Sheets, Tata Shaktee Wider GC Sheets, and Tata Shaktee roof junctions. The Tata Shaktee GC sheets offer the twin benefits of superior quality along with super savings. The Tata Shaktee Wide GC Sheets with 13 corrugations and a width of 910 mm are almost 13% wider than the standard 800 mm GC sheets. The economical GC sheets in the Indian market come with 15 corrugations and a width of 1220 mm. In fact, it is the only brand that is capable of producing 4 ft. Wide GC sheets. Lastly, the Tata Shaktee roof junction offers branded roofing accessories for individual house builders.
Some of the human-centric traits that describe the personality of Tata Shaktee include strong, reliability, and trustworthiness. The brand is active in things such as product innovation, new product development, and an increased consumer focus. By using ATL and BTL campaigns, offline activations, and awareness campaigns, the brand continues to target its ideal consumers. In the past years when TATA Shaktee has seen development, it has mostly been because of social media channels, bike campaigns, consumer awareness campaigns, etc.
Innovations that TATA Shaktee has done in the past include Trapezoidal profile for walling applications by the name TATA WAMA along with using some branded accessories. With an open mindset, the brand continues innovating while offering multiple benefits with its products. The TATA Shaktee sheets are cost-effective since fewer are required. Even the corrugations that they offer ensure perfect overlapping which results in weatherproofing. The sheets offer high tensile strength that ensures great resistance to natural forces such as hailstorms and other forces. What makes TATA Shaktee, a reliable brand is that it operates with authenticity. The brand is ISI certified under the Bureau of Indian Standards. It has a vast network of dealers, distributors, and sales offices across India. Finally, it offers consistent pre and posts customer assistance.
Dr Abhay Kaushik, Editor in Chief and Director, TBS Media – The Brand Story said, “The way TATA Shaktee has been offering complete roofing solutions for rural homes, factories, and offices is absolutely commendable. It is a brand that has focused on offering world-class technological expertise and stronger and durable GC sheets to the costumers.” TBS Media – The Brand Story is proud to honour Tata Shaktee as India’s Iconic Brand.