“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, author, entrepreneur, marketer, and public speaker
Amidst the brand stories that exist, the better one always wins. Ensure that brand story and consumer aspirations are aligned in every aspect of your marketing strategy. Brand storytelling will help your marketing teams articulate and tell their brand story better by empowering them with the art of storytelling.
Understanding their audience and their triggers.
Designing Stories, forming structures and leveraging patterns
