Streax, a renowned Indian hair care brand of Hygienic Research Institute Pvt. Ltd. (HRIPL) gets recognised as Asia’s Leading Brand for revolutionising the personal grooming space. Mr Rohit Gupta, Vice President, Finance, Hygienic Research Institute Pvt Ltd gets recognised with Young Leader 40 Under 40 award
The Asian Brand and Leadership Conclave, a prestigious event celebrating the achievements of top brands in Asia brings together industry leaders, brand strategists, and innovators to recognise and honour exceptional contributions. With an effort to highlight the remarkable growth and innovation in Asia, the Asian Brand and Leadership Conclave showcases brands that have demonstrated excellence in their respective fields. With 2024’s edition, The Asian Brand and Leadership Conclave was a significant platform for celebrating and encouraging brand leadership and innovation across Asia, fostering a culture of excellence and collaboration in the business community.
Since its inception, Streax has become synonymous with trust and excellence, constantly offering consumers the best in hair colour, care, and styling solutions. Its commitment to pushing the boundaries of hair care technology has earned it a special place in the hearts of millions across India and globally. As one of the leading brands in the country, Streax has pioneered several innovations that have disrupted the hair care market in India. With cutting-edge research and development and a finger on the pulse of emerging global trends, the brand has introduced path-breaking solutions that cater to diverse hair types and styling needs. From ammonia-free hair colours that are gentle on the scalp to nourishing hair serums and advanced heat protectants, Streax has set a new standard in hair care. A hallmark of Streax’s success is its commitment to using quality ingredients and ensuring the efficacy of its products. HRIPL has invested in state-of-the-art technology and partnered with leading cosmetologists to create products that combine the best of nature and science.
Streax’s range includes professional-grade hair colors, hair treatment solutions, serums, and a variety of products that promote hair health while delivering exceptional results. Hair color has always been at the forefront of Streax’s product offerings. From its trendsetting shades to the revolutionary ‘Streax Ultralights’—a DIY highlighting kit, the brand has successfully demystified the process of hair coloring, making it accessible to a broad spectrum of consumers. Streax’s range of hair colors includes both permanent and semi-permanent solutions in a variety of shades, allowing consumers to express their personality and style confidently. The brand’s commitment to safe and effective hair coloring is underscored by its ammonia-free formulas, enriched with conditioning agents like walnut oil and argan oil. These ingredients not only deliver vibrant, long-lasting color but also help nourish and strengthen hair, leaving it looking healthy and radiant.
Streax’s success extends beyond hair color into the world of hair care and treatment. Recognizing the need for products that address common hair issues such as damage from heat styling, pollution, and hair fall, Streax has developed a range of solutions that cater to specific concerns. The brand’s iconic Streax Hair Serum, enriched with vitamin E, continues to be a favourite among consumers for its ability to transform dull, frizzy hair into soft, smooth locks. To meet the demands of consumers who regularly use heat styling tools, Streax also introduced the Streax Pro range, designed specifically for professionals. The Streax Pro Heat Protect Spray has garnered rave reviews for its ability to shield hair from damage caused by heat, ensuring that customers can achieve their desired look without compromising hair health.
Streax’s vision extends beyond delivering exceptional hair care products; it is also about empowering individuals to express themselves confidently and feel beautiful in their own skin. The brand’s philosophy of “Confidence in Every Strand” speaks to its commitment to enhancing consumer self-esteem through innovation and excellence in hair care. HRIPL’s focus on sustainable practices has also influenced Streax’s product development processes. The brand is constantly working toward reducing its environmental footprint by adopting eco-friendly packaging and sustainable sourcing practices for its ingredients.
Mr. Rohit Gupta, Vice President, Finance at Hygienic Research Institute Pvt Ltd has ensured sustainable growth and profitability of the company. Under his leadership and forward-thinking approach, HRIPL’s expansion and operational success has been on the rise. Beyond his financial acumen, he is also known for fostering a collaborative work culture, where innovation and efficiency thrive. His dedication and vision continue to be pivotal in shaping the company’s financial health and future. His role at Streax and HRIPL has been significant in building strong connections with customers.
Dr Abhay Kaushik, Founder and Editor-in-Chief and Mr Siddesh Pathre, Managing Partner, The Brand Story said “As Streax continues to innovate and expand its product portfolio, it remains committed to its core values of quality, trust, and consumer-centricity. By leveraging the latest advancements in hair care technology and remaining attuned to the evolving needs of its customers, Streax is well-positioned to maintain its leadership in the Indian hair care market. With its dedication to enhancing the hair care experience for consumers and a relentless drive to push the boundaries of innovation, Streax is truly redefining hair care in India. The Brand Story is proud to honour Strex as Asia’s Leading Brand and Mr Rohit Gupta, Vice President, Finance – Hygienic Research Institute Pvt Ltd with the Young Leader award.”