TBS Media – The Brand Story Recognized Tata Kosh as India’s Leading Brand

Tata Kosh has been awarded as India’s Leading Brand for setting a new benchmark in making premium steel sheets at the Asian Brand and Leadership Conclave 2023 organized by The Brand Story.

The Brand Story recently organized the Asian Brand and Leadership Conclave 2021 in Dubai with the theme Leadership in VUCA World (Volatile, Uncertain, Complex, and Ambiguous). The Conclave celebrated brands that have done impeccable work in their own industries while exemplary leadership amidst various uncertainties. The event was marked by insightful keynotes, panel discussions, and the celebration of renowned brands and leaders. It had an impeccable and
unparalleled line-up of guests including the Chief Guest – His Highness Sheikh Mohamed Bin Ahmed Bin Hamadan Al Nahyan and special guests – H.E Ahmed Elmetwally, CEO of The Private Office of Sheikh Mohamed Bin Ahmed Bin Hamdan Al Nahyan, Dr. Bu Abdullah, Chairman Bu Abdullah Group Of Companies, Shri Sameep Shastri and Ms Mynoo Maryel.

Tata Kosh was honored with India’s Leading Brand award at the Asian Brand and Leadership Conclave 2023. Tata Kosh is a flagship brand of Tata Steel launched in 2018 and is India’s leading brand in the branded Galvanized Products category. Tata Kosh was launched in response to the demands of consumers for transparency and quality GP sheets in a highly unorganized market.

Being an undisputed market leader, Tata Kosh owes its success to innovative products and services with continuous nurturing of the distribution channel and a sharp focus on effective brand communication.

Tata Kosh is made in world-class plants of Tata Steel satisfying the chemical and mechanical properties giving the consumer optimum hardness, optimum strength, and adequate zinc coating amongst other things. Something that is recognizable about the brand is that it comes with the legacy of Tata Steel. Tata Kosh is also known for making strong and long-lasting products that stand the test of time. It is being positioned as a one-stop solution for all the steel-related production solution requirements for rural and retail consumers of India.

The brand is expected to make its presence felt in the newer applications by reaching out to users who are present in remote parts of the country. This will be complemented by improving the digitization capability of our channel and customized communications to different categories of users. Tata Kosh is Tata Steel’s product offering to the distribution and fabrication segment. An optimum mix of mechanical properties and delightful appearance provided by spangles are hallmarks of Tata Kosh, something which it has inherited from its veteran sister brand Tata Shaktee.

Tata Kosh is an ode by Tata Steel to the fabrication market, which is one of the fastest-growing markets in India and is available throughout the country. The brand was initially considered only for storage utility fabrications like Trunks and buckets. Its tagline at that time was Tata Kosh- Galvanized Plain Steel from Tata Steel. With time the acceptability and application have now increased into multiple segments ranging from Trunk & Buckets to AC ducting, Taslsa, False ceiling, etc. Hence over the last year, the Tag line and communication changed to reflect the new reality of Tata Kosh Naam Ek Kaam Anek.

As far as brand innovation is concerned, Tata Kosh is trying to maximize its reach and consumer convenience through the use of multiple digital platforms. Digital collaborations, influencer marketing, and social media marketing are now complementing the ATL marketing strategies for Tata Kosh. Internal systems are also getting ramped up through digital enhancement via platforms like Tata Sampoorna and Shaktee Kosh Rewards programs to help in managing key performance indicators of the business and rewarding influencers and channel partners.

The Brand Story acknowledges the excellent efforts of Tata Kosh in offering premium steel sheets. Dr. Abhay Kaushik, Editor in Chief and Director, of TBS Media – The Brand Story said “Tata Kosh is a preferred brand whose quality makes customers believe in durability and longevity. It is commendable how this brand has become a leader in the branded galvanized steel segment. The Brand Story is proud to honour Tata Kosh as India’s Leading Brand.”