“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, marketer, and public speaker Amidst the brand stories that exist, the better one always wins. Ensure that brand story and consumer aspirations are aligned …

“No tribal Chief or Elder has ever handed out statistical reports, charts, graphs or lists of facts to explain where the group is headed or what it must do.” Peg Neuhauser, author & business consultant This is how we have evolved – as Storytelling Animals. …

We believe that the highest priority for cancer control should be given to preventing the onset and detecting the disease at an early stage. In developing countries like India, implementing cancer control activities has to be prioritized, making optimal use of limited resources to deliver …