Tata Astrum a brand at the forefront of Tata Steel is renowned for redefining market norms by offering best in class solutions.
World Class Service Offerings
Established in India as Asia’s first integrated private steel company in 1907, Tata Steel developed India’s first industrial city in Jamshedpur. Today, it is among the leading global steel companies with Indian operations having an annual crude steel capacity of 13 MnTPA. It possesses and operates captive mines that maintain cost-competitiveness and production efficiencies through an uninterrupted supply of raw material while being the lowest cost producer of steel in Asia.
One of the brands at the forefront of Tata Steel is Tata Astrum well known for hot-rolled coils and sheets offering solutions to a variety of requirements and redefining market norms with best in class service offerings. It caters to customers across different industries including automotive, railways, yellow goods, agriculture, and fabrication.
Vision and Mission
Tata Steel recognizes that while honesty and integrity are essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity. Hence, Tata Steel aspires to be the global steel industry benchmark for value creation and corporate citizenship. It strives to strengthen India’s industrial base by leveraging cutting edge technology and high productivity with consistent modern management practices.
Customer-Centric Approach
Tata Astrum’s foremost strength is its customer-centric approach. The company builds relationships on a foundation of service and trust while believing that growth is inclusive and rewarding when every stakeholder grows together and has rolled out initiatives and touch-points to partner with customers on a journey of growth.
Quick Response to Market Needs
Ever since its inception seven years ago, Tata Astrum has been quick in responding to market needs with agility and innovation. When customers looked for cost-efficient solutions to remain competitive in the market, Tata Astrum responded with its wide product range and application- specific offerings backed by product application support. When customers were focused on OTIF (on time in full) requirements and wanted to keep minimal inventory, Tata Astrum introduced a just in time delivery facility.
To meet the needs of the solar industry, Tata Astrum launched a specific E350 grade. In 2019, Tata Astrum SUPER was launched to meet the needs of the retail market. In essence, the focus of this company has been on customer process improvement guided by a commitment to creating value consistently.
Innovations and Technical Developments
Tata Astrum has to its credit, a host of innovations in the industry. Tata Astrum has a network of service centers that meet the customized needs of customers and regularly audit or grade by external auditors to ensure the service parameters for meeting benchmarks.
The customer engagement program: Ecafez Qualithon’ of Tata Astrum seeks to partner with customers in a quality marathon and it is the first of its kind in India and the world. Safety First, the brand’s CSR initiative to create safety awareness in the MSME segment is also the first of its kind. Other than this, the Laser Marking innovation on steel sheets has been developed exclusively to build customer confidence in retail markets. Tata Astrum journey of growth in offering best in class solutions by using cutting-edge technology is praiseworthy. It rightfully deserves to be Iconic Brand – Rising Star.
Facts
Tata Astrum well known for hot-rolled coils and sheets offering solutions to a variety of requirements and redefining market norms with best-in-class service offerings
Leveraging cutting edge technology and high productivity with consistent modern management practices
Customer-centric approach
Responding to market needs with agility and innovation
